New Trends in the Motivation Behind Buying Luxury Textile Products

Valentina Iuliana Diaconu

Abstract


Fashion has always been a true fascination and at the same time a vast field, especially from an economical perspective. This article stems from a quantitative study on the analisys of the reasons for purchasing or not high-end clothing and determine new reasons that influence the buying process.

Keywords


Consumers, Luxury Fashion, Hedonistic Motivation, Utility, Pleasure

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International Journal of Economic Practices and Theories (IJEPT) ISSN: 2247 – 7225 (online)